To successfully sell real estate, it calls for a lot of careful
planning and several smart moves. Quite often, either through ignorance
of market conditions or lack of selling techniques, a seller commits
some avoidable mistakes that ruin a possible deal. Here is a list of
some of the common mistakes most real estate sellers make:
1. Do not unrealistically overprice the house due to personal greed.
The price you quote should be in consonance with market norms. You
should check at what price similar houses in your neighborhood has been
selling and fix your price on par with the acceptable market rate.
Setting the sale price of your house is best done in concert with a
professional real estate agent.
2. First impressions can make a huge difference. Do not hastily place
your house for sale in the market. You must first clean the entire
house including the exteriors and make the place appealing to a
prospective buyer. Consult your agent-who can obviously view your house
dispassionately, for suggestions to create a favorable first impression.
Remember most buyers respond emotionally when viewing houses.
3. You obviously are no expert in real estate selling. So, select a
resourceful agent who will use all the marketing tools
available-including the Internet to find the right buyer for your home.
In today’s age and time, most buyers start their search for ideal home
on the Internet. Your agent should have a website wherein he should list
your house for sale. Potential buyers should easily find your home and
learn all the features online.
4. Be extremely careful in selecting a diligent and reliable real
estate agent with a proven track record. The agent must accord priority
to selling your house and take special interest in getting as many
prospective buyers as possible to view your property within the shortest
time. He should be a skillful negotiator and an adept at closing sales.
5. Do not misrepresent facts while advertising your house for sale-
either through untrue description or by retouching photos to the extent
that it presents a misleading image of your house. Never list your
three-bedroom house as having four bedrooms by including that additional
room in the basement. These untruths will work against you when the
buyer comes to inspect your house. Once you lose credibility, no buyer
would like to do business with you.
6. A serious seller must make the house easy to show to potential
buyers and not make them wait indefinitely. Besides, you must also be
easily accessible to prospective buyers for negotiations and sale
finalization. Turning away prospective buyers with some lame excuses or
making it difficult to show your house will send a negative message —
that you’re not serious enough about selling. At least let your agents
know well in advance if you will be going out of station or unavailable
for any other reason.
7. Some sellers believe they can sell their houses on their own.
Remember selling real estate is a tricky proposition and there are
plenty of hassles. A professional real estate agent has the experience,
knows the market trends, has the resources and right connections, can
deftly conduct negotiations on your behalf, and will make the process of
selling your home simpler as well as quicker. Please do not avoid
hiring an agent merely because you will have to pay commission and
needlessly lose opportunities for selling your house early.
Hi, I am Lincy working for RE Mentor. We offer a different perspective on, real estate education and real estate coaching. Visit us at rementor.
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