Long gone are the days of conservative cotton “granny panties.” From hip huggers to thongs and everything in between, plus lace or bows, cotton or silk, shapewear or seamless—the options for your body and mood are endless. And, needless to say, comfort and fit, affordability, and just the right amount of style are imperative.
Unfortunately, underwear shopping can be a drag. Trudging through department stores, stripping, and trying on multiple sizes under horrible lighting in a tiny dressing room is hardly a good time.
But now, believe-it-or-not, a new online shopping service is revolutionizing how we shop for underwear. It’s called intiMINT, and their mission is to keep you supplied with stylish underwear you’ll absolutely love, at prices and convenience that can’t be beat.
THE intiMINT STORY
Actress, author and co-host of ABC's Dancing with the Stars, Brook Burke-Charvet, is intiMINT's Creative Director. She wasn't chosen for this role simply because of her celebrity. As a wife and mother of four, Burke-Charvet is also Co-CEO of ModernMom.com and president of BabooshBaby.com, so she understands the challenges women face trying to balance career, family, and finding time to make themselves feel good.
She explains, “intiMINT is about beauty and possibilities. It's the closest thing to our body and the first decision we make in the morning. I see it as the opportunity to inspire the story of our day. I really want all women to feel comfortable, powerful and beautiful.” Burke-Charvet's off-camera style is casual-yet-elegant, and its reflected in her lingerie, sleepwear and loungewear designs.
HOW IT WORKS
Firstly, it’s completely FREE to join.
Visit initMINT and answer a fun, brief questionnaire that involves checking out celebrity photos and clicking your favorite styles. You get to express your moods and tastes, quirks and fantasies without any judgment, and intiMINT figures out your style preferences.
Then, each month you’ll receive an email with a link to your own virtual underwear drawer, which contains a new selection that's curated just for you and covers every mood and occasion. You can choose to order one or more pairs for just $19.99 each.
Don’t see anything you like? Request a new selection or skip that month and wait for the next. You’re never under any obligation to buy, and you won’t be charged if you opt to skip the month. Plus, you can cancel your membership at any time.
THE GOODS
The team at intiMINT knows you only want the best next to your skin—it's designed by women for women. Under Burke-Charvet's direction, all their items are manufactured with high-end fabrics under the strictest quality standards. These styles are designed exclusively for intiMINT members and produced in limited quantities.
Underwear of similar quality and exclusivity would cost you many times more at department stores. By eliminating dressing rooms, retail middlemen and brand licensing fees, intiMINT passes the savings onto their customers. Even the shipping is free.
Shopping for underwear doesn't have to be a chore—not when you get intiMINT.
Click here to create your fun, free profile and try out intiMINT today.
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